M&S Case Study

BRUNEL UNIVERSITY? SCHOOL OF ENGINEERING AND DESIGN LOGISTICS AND GLOBAL SUPPLY CHAIN MANAGEMENT M&S Case study Assignment Mark&Spencer As it is well known, the retailer M&S had been a giant in the UK market, offering several products and services that have had a big participation in the daily life of the population that in some way had been influenced by any branch of this company in any place where they stay selling its goods, whether in the UK or on overseas places.Marks & Spencer owns no factories and does not make the goods, which are sold in its stores, which represent a different approach to the retailer business and gives some advantages that M&S enjoy. The key element in furthering its competitive advantage has been the development of strong supplier relationships which although have had suffer several changes in the past few years because of strategies in the market and distinct factors, they maintain as an essential part of the business. Marks and Spencer’s mission statement is broken into 3 parts which include:Vision – To be the standard against which others are measured Mission – To make aspirational quality accessible to all and Values – Quality value, service, innovation and trust. Representation on M&S general operations * Given that M&S had an image problem in the past, what change did it make and is making to its clothing business to enhance its competitiveness? The serious problems of image that M&S had in the pass were consequence of several decisions and assessments made by its board and especially very often by the chairman and the chief executive.There is one factor that shaped for long time all the decisions made in the company; â€Å"the culture of Marks&Spencer†, this way of thinking was the method to use for manage the firm for many years from its beginning until the changes in the market and in the customers did not fit with that culture anymore. In lights of these events and in the increasing probl ems, severe changes has to be made, changes that were enough to return the plot to the company in their market that was falling as consequence of this.The quality of the clothes was not the same and the customers get realised of that as they begun to claim about it. Moreover, the bad winter season in 1999 coinciding with the retail sales downturn put a starting point in the definitive necessity of changes in M&S. 1999 was a year to forget in the UK clothing sector. Can be said that the beginning of the first change made was the incorporation as chief executive of Peter Salsbury to succeed eventually to Sir Richard Greenbury.The first approach to changes was a series of radical culling in the board of the company, which meant a change from the top-down in the structure of the organization and the incorporation of the technology in the communicational way among the board members which it have to be stress, they were not familiarised with new technologies, these initial changes made by Salsbury were aimed to vanish the old fashion way of manage the company and dismantling symbols of the old regime; many people were removed from the administration work to go to dealing with costumers’ needs.A general reorganization that split the company into UK retail, overseas and financial services was made as well. As another remarkable change, was the approach to the renewed focus on the client itself and the fulfilment of its necessities, part of the image problems was because of the treatment to the customer from the staff of M&S, as part of the change process, a new department of marketing was created in order to enhance the advertisement and to gain customers over from the dynamical market they deal with, new thinking and new minds were ired, and the marketing department would take over many decisions of the buying departments to support in the decision of what the customers wanted. Within this period the board of the firm had realised that some of the overseas bus iness and UK suppliers had become a millstone for M&S rather than a support, and were put up for sale and dismissed respectively.The period of changes that M&S was going trough with the severe culling and reorganization processes, brought a new image problems to the company, as consequence the entire personnel was demoralized and downright, the spirit of the company to its staff and the trust of its suppliers was totally destroyed. Being clear that these methods and managing was not working anymore as a part of a past of revolution in the company, new changes have to come. Although, Peter Salsbury had accomplished the evolution and change of the culture of M&S.After this Luc Vandevelde as a chairman contributed with several changes in the clothes line of M&S, as was the entry of George Davis to the firm to develop and deliver to the public a new brand called â€Å"Per Una†, in aims to revitalize the women’s clothing sales as a strategy from the board. New changes are b eing made in order to enhance the competitiveness in the clothing business, changing the look to the stores with lighter colours, new tills, better lighting.M&S has turn itself in a company that owns a staff full of youth and freshness, consequently, the company has give back the quality to its goods, quality that was a flag in the â€Å"golden years of M&S†, with several new clothing brands fitted to both gender and to every stage in the life of people, this wide range of goods cleverly design on age and occasions are the product of selected designers and their teems pushing to deliver nothing but the very best to all the M&S’s customers, this fact is a sample of a great change that the company has made managing to recover the trust of the customers and the treatment of excellence to the clients that the current business and the market require.As part of the new times and challenges, the board of the company nowadays effectively had set clear points in the taking-deci sion process as is to debate and agree the best strategy for the Company and hold the executive team accountable for its execution, this permit a very dynamic way to involve anyone to the final decision in order to guarantee a wise decision that push to the continue enhancement and development of the current business plan and finally, to set the tone of ‘doing the right thing', supported by the right governance structures and their effective implementation. * Specifically and in detail, what changes were made to the M&S supply chain strategy in the light of these changes?Evidently as the culture of M&S was created and leaded by several men with the same way of thinking, the most remarkable characteristics of this culture was the relationship with the suppliers of M&S, that was based on an close and unique relationship that have been prevailed by several decades in some cases. This supply chain based on trust from the firm to its suppliers gave shape to the UK retail market for many years. The board planned the new strategy implemented to the supply chain by the end of the year 2000; this strategy consisted on the change of suppliers from the UK to other overseas instead. Amid the changes on reorganization of M&S in general, the board had realised that the hearty link with the traditional suppliers in the UK was no longer affordable enough and represent a millstone for the company.The first place to be pointed as an overseas supply branch was in Portugal owing to the mix positive factors of cheaper manufacturing costs and the short distance to the UK that would not affect the supplement of goods in the stores for time reasons as start happening with others overseas supplier that because they were so far from UK the time of delivery influenced in the schedules and logistics of M&S. Nevertheless, some UK suppliers that closed their factories repositioned themselves in North Africa, Indonesia, Thailand and China; Looking for cheap workhand and opening in thi s way an overseas market of suppliers for the company and at the same time a beneficial reduction of cost for M&S despite the exportation activities involve in this operations, demonstrating this way that the strategy implemented in lights of the changes has just paid off.Another important change was specially related to the clothing range â€Å"Per Una† leaded by the designer George Davis which consist in the direct delivery of the clothe and accessories from nothing more but his organisation to M&S, as part of a agreement maid at the beginning of his business relationship whit the company, this represent a self-sufficient branch in the supply chain of the firm. Some other changes were made on M&S regarding to its branches in Europe, specifically to the supply chain that maintain the European branch of the company in countries as Spain, Holland, France and Germany. They have to concentrate the efforts in the UK market so they decided to finish the overseas branches, represen ting a culling on the supply chain to those countries and leaving the supply chain operations directly to UK. * What are the different supply chain performance objectives for the different product groups? Classic| Autograph| Per Una| Indigo| Blue Harbour| Product Range| Short – Mature Customers| Long – Wide Range Customers| Short – Fashion Woman 25-35 years old| Short – women with busy lives| Long – Men’s casual clothes for weekends| Design Changes| No frequent| Trend| Frequent| Seasonal| Seasonal| Price| Expensive – ‘value-for-money' prices| Competitive ‘High Street Pricing'| Good Value| Average | Expensive – ‘value-for-money' prices| Quality| High| Aspirational Quality| High| Aspirational Quality| High| Sales Volume| High| Low – Limited| Low – Limited| High – seasonal| High – seasonal| Order Winners| Smart, Elegant & quality clothes| Fashion ability| Exclusivity| Fashionable for e veryday use| Casually smart clothes| Order Qualifiers| Quality and value on the clothes| Clothing wide range and high street prices| Affordable price| Everyday-workday casualwear| Smart casual menswear for weekends occasion| Operation Priorities| Reliability – aimed to mature costumers | Cost – Sharpen pricing – great value| Flexibility – Very fast response| Speed – high fluency on the selling of this clothes| Quality – unique menswear brand| References â€Å"The rise & fall of Marks & Spencer †¦ And how it rose again† by Judi Bevan, edition revised and updated in 2007. Bookmarque, Croydon, Surrey. ISBN-10: 1 86197 898 7. * â€Å"Logistics and supply chain management† by Martin Christopher, Fourth Edition, FT Prentice Hall – Financial times. * â€Å"Operation Management† by Nigel Slack, Stuart Chambers and Robert Johnston, Sixth Edition, FT Prentice Hall – Financial times. * Marks & Spencer Annual Repo rt and Financial Statements 2000 * Marks & Spencer Annual Report and Financial Statements 2006 * â€Å"Issues of Marks & Spencer† by OxbridgeWriters. com * â€Å"Marks & Spencer† by Nardine Collier and Gerry Johnson, Case Teaching Notes, Pearson Education Limited 2005.

Fahrenheit 451 Christ Figure Essay

If any character in the novel represents a Christ figure it has to be Montag. Even though he does not share all the same traits as Christ that does not mean that he is not a Christ figure. Traits of Christ that are applicable to Montag is that he’s around his 30’s, self-sacrificing, good with children, came to redeem an unworthy world, in agony, in a way is unmarried, and is in a type of wilderness with an encounter with the devil. Just like Christ, Montag was sacrificing himself and his life to redeem his society of its unworthiness. For example even though many were opposed to him, thought he was crazy, and wanted him under control, he knew what was right for the people by sacrificing his own life to try to get more books printed for them. He is good with children such as Clarisse (even though she’s not typically a child but an adolescent) by not treating her as if she’s an inferior but like as a friend; which is not how most adult figures in this novel would treat her. Montag himself is in pure agony, even though he may not be physically but mentally. His soul is in torment with so much unanswered to him and he feels the only way to redeem it is through books which holds such vast amounts of information. Even though he is supposedly ‘married’ to Mildred they do not even have love and compassion for one another, just only making them seem like housemates sharing a home. One can assume that his own town can be seen as a wilderness and that the mechanical hound could be seen as the devil. The mechanical hound could be seen as the devil for it shows no sign of positivity but negativity. For example all the hound is programed to do is kill and torture people like Montag, or in this instance Christ. There are some ways Montag could be in opposition of representing a Christ figure such as killing Captain Beatty, but he being a Christ figure does not mean you have to represent Christ in every aspect. It could be seen as more favorable that Montag does represent a Christ figure depending on the viewpoint one choses to look at through.

Proctor and Elizabeth Relationship

‘The Crucible’ is a novel which was written by Arthur Miller in 1953. It takes place during the times of the Salem witch trials in Massachusetts. This was a time of much hypocrisy in the people of the town of Salem. Many people believed anything they heard or saw. Although The Crucible is fictitious, the story depicts the historical information of the Salem witch trials, and blends them with fictitious characters to create a very realistic plot and conflict in the story. Miller wrote this play as a response to the political environment in which he lived. The story relates to the McCarthy trials. During the 1950's Senator Joseph McCarthy accused many American leaders of being communists. This lead to many accusations that people were communists. Some people believed him because they had fear of communism. McCarthy was, in effect, conducting â€Å"witch hunts†. The Red Scare was a witch hunt where the US government was searching for â€Å"dangerous communists. † Accusations came from left and right, much the same as the characters did for â€Å"real witches† in The Crucible. This meant that people were forced to either confess to the crime of witchery or shove the blame towards a different person. As an effect of this bias, the accused were never discharged, but were given the opportunity to confess to the crime of witchcraft to lessen their sentence. With the red scare, the accused were given a chance to give up names of other suspected communists to lessen their sentence as well. In both situations, there were people who confessed even though they had no relation to the crime at all. The majority, however, valued their morals and refused to give into political pressure by lying. This is shown as abuse of power. The puritans were a group of English Protestants in the 16th and 17th century. The entire plot of the novel is moulded by the repressive Puritan society. Like many puritan women, Elizabeth Proctor is dutiful and loves her husband dearly. Yet, Elizabeth is hurt by the fact that her husband was having an affair with their â€Å"strikingly beautiful† young servant (Abigail). She finds it hard to show emotion and this affects her relationship with John Proctor vastly. In Act One we can see that there is ‘heat’ and ‘passion’ between John and Elizabeth. When Abigail says, ‘I know how you clutched my back behind your house and sweated like a stallion whenever I come near! ’ She's saying that John still lusts after her, breaking into a sweat when he sees her. She's holding the affair over his head and reminding him how he has sinned would like to sin again. We can see that Abigail has real feelings for John and they have a sexual attraction between them. With Abigail being a 17 year old puritan girl and John being a married man, this is clearly outrageous and shows that he was prepared to break his rules. Proctor convinced himself he was a sinful man that had done wrong, and to have respect for himself once again, he must break off all ties with Abigail. When Abigail mentioned to Proctor the relationship she and he once had, he said to her, â€Å"No, no, Abby. That's done with,† and, â€Å"Abby, you'll put it out of mind. I'll not be comin' for you more. Even when Abigail tried to persuade Proctor to admit his love for her, he still denied it and claimed he had no love for her any longer. In all of Abigail's persuasion to try to get him to admit his love for her, Proctor replied, â€Å"Abby, I may think of you softly from time to time. But I will cut off my hand before I'll ever reach for you again. Wipe it out of mind. We never touched, Abby. † Proctor saying to Abigail that they never touched was his way of trying to get through to her that the relationship between the both of them had to end here. In Proctor's mind, saying that to Abigail was a finalization of their affair and gave him the closure that he needed to truly forget what he and Abigail had between them. The affair between Proctor and Abigail also had made his love for Elizabeth grow stronger. The guilt of the affair made him realize how Elizabeth was a good woman and deserved more than a cheating husband, and he refused to allow Abigail to speak wickedly about her. Abigail said bitterly to Proctor, â€Å"Oh, I marvel how such a strong man may let such a sickly wife be -,† in which he interrupted angrily with, â€Å"You'll speak nothin' of Elizabeth! Abigail, realising the respect he now had for Elizabeth as to not let her speak of Elizabeth in such a manner, then tried to convince Proctor otherwise, saying, â€Å"She is blackening my name in the village! She is telling lies about me! She is a cold, snivelling woman†¦ † Elizabeth is shown as a ‘cold’ woman whereas Abigail and Proctor have ‘heat’ – ‘no wintry man’. The anger he felt at this time was not only towards Abigail, but also towards himself. He felt he had sinned greatly and did not provide Elizabeth, a mother of three children, with the respect and loyalty that one would expect out of a husband.

Neo-Confucianism in the Ming dynasty Research Paper

Neo-Confucianism in the Ming dynasty - Research Paper Example The presentation of the interest on Neo-Confucianism is the main objective of the study undertaken. Specifically, it is aimed to exhibit the main issues and concepts revolving around the said school of though during the Ming Dynasty. This is undertaken by imparting the historical aspect of the said philosophy as accounted in the light of the period of reign and influence of the Ming Dynasty and its leaders specifically Wang Yang-ming. Due to the fact that Confucianism originated in the Chinese culture, the Neo-Confucianism can be considered to have rooted from the continuous development of the Confucianism through the influence of different factors and socio-historical components. Although this is the case, it can be considered that the Neo-Confucianism is considerably distinct from the main influences in China prior to its development. The Chinese culture is practically focused on the practical needs in relation to the human affairs. For that matter, the most pragmatic beliefs and concepts can be found and have originated in China. On the other hand, the Confucianism can be based on the concrete facts in life which encompass both the philosophical and the physical concepts in terns of application (Chang 15). The main root of the distinct character of the Neo-Confucianism in comparison to the orthodox Confucianism can be considered based on the infusion of the Buddhist culture influence due to the weakening of the original Confucianism. The said influence caused the development of the beliefs and concepts that are related to religion, faith and liberation from earthly sufferings. These occurrences in the Chinese history can be dated back to the Chin (Tsin) Dynasty in the A.D. 265-419, which prior to the development of the Neo-Confucianism school of thought (Chang 113). Aside from the development of the Neo-Confucianism on the

Learning Styles Coursework Example | Topics and Well Written Essays - 1000 words

Learning Styles - Coursework Example However learning styles have been criticized stating that in achieving goals and learner’s motivation, teaching or learning based on learning styles have very little impact and does not play a significant role and might typecast the learners (Coffield et al, 2004). Using the Learning style inventory assessment questionnaire (Honey and Mumford, 1992), I learnt that my preferred way of learning or learning style is reflector. In the present paper a critical reflection of the identified learning style in the context of three personal development goals is analysed along with the critical evaluation of the internal and external factors contributing to the attainment of my personal development goals and at the end learning developmental plan is giving on SMART principles. Critical Analysis of Reflector Learning Style Kolb (1984, p.38) who developed learning cycle defined â€Å"Learning as the process whereby knowledge is created through the transformation of experience†. Base d on Kolb’s (1984) learning cycle, Honey and Mumford (1992) developed the ‘learning styles inventory’, and according to Honey and Mumford (1992, p.1) â€Å"the term learning styles is used as a description of the attitudes and behaviours which determine an individual’s preferred way of learning† and no learning style is superior to that of another. The below figure gives the four learning styles developed by Honey and Mumford (1992), where they said that people either learn through teaching or experience and explained four learning stages and suggested that a person may start learning at any of the stages illustrated below. Figure 1: Honey and Mumford: Typology of Learners (Honey and Mumford, 1992) Honey and Mumford (1992), state that a reflector collects information and evaluates it before coming to a conclusion. Reflectors until and unless are sure about the conclusion does not give their opinion or judgement as they are very cautious and thoughtf ul. Reflectors favour intellectual activities, situations that are passive, for participative activity need substantial briefing beforehand, preparation time, thorough research, learning situations that are structured and do not favour pressure or time limits. They do not cope up well with lack of adequate information and well laid instructions, spontaneous thinking and time bound activities (UMIST, 2003 and University of Southampton, 2003). My main personal goal is to become a Diplomat and a good martial arts teacher because I am interested in diplomatic service and learning martial arts from a long time and want to impart the knowledge to others and popularize the art form, other than that I want to score good grades in the Business Management course, the below analysis examines whether my learning style helps in achieving these goals. A critical reflection of the identified learning style-Reflector in the context of three personal development goals. Basing on the principles of C- SMART goal setting that stands for the goals that are Challenging, Specific, Measurable, Achievable, Realistic and Timely (Life Rocks, 2007; ECU, 2010; University of Ballarat, 2012) I have set my goals as follows. I want to become a Diplomat and a Capoeira martial arts teacher – an Afro-Brazilian martial art combined with dance but before that I want to secure good grades in the Business management course ending May 2014. I want to secure A+ grade in the course, meanwhile work part time as a Capoeira martia

Federal Laws & Segregation Essay Example | Topics and Well Written Essays - 1250 words

Federal Laws & Segregation - Essay Example The discussion focuses on Massachusetts where land-zoning policy was crafted to improve living standards of suburban residence. Although the rule has been faulted from some quarters, its success lies on its implementation, thus, ensuring that its noble ideals are attained. Federal law and segregation Federal law is a comprehensive legislation that holds the capacity to improve the welfare of the US citizens. It was initiated with a clear mission to promote monetary and social autonomy in various states in the US (housing and planning association article, 1). However, its critics are pushing for some sections to be repealed asserting their inconsistency in serving the national interest. Federal policies have presented two major consequences that are viewed in dynamic perspectives by stakeholders in US and especially in Massachusetts. Firstly, the policies have promoted or favored investment in suburbs while neglecting central cities (Haverty & Regnante 1). The policies present relevan t incentives that are boosting construction of housing units in rural settings and creation of effective management plans that facilitate equality. Ideally, these guidelines were developed to uplift living standards in rural areas. The policies were set to empower the less privileged individuals in suburb areas. The rules equivocally encouraged monetary and political competition between the cities and rural settings that enjoyed local autonomy in terms of administration of possessions. The policies enable the locals at various states in US with reference to Massachusetts to gain absolute autonomy over land use, taxation, housing, education. However, critics of federal policies asserts that, development of distinct suburban rules, and the competition among local authorities have promoted economic segregation and suburban sprawl. The policies has created uneven operating field caused by inconsistent jurisdictional laws that have encouraged segregation in the US (housing and planning a ssociation article, 2). Although the federal policies provide noble intentions to facilitate equality in service delivery, their execution requires advancement of consistent strategies that are sustainable. This is necessary to avert possible traumatizing incidences of war, for example, civil animosity. Anti-Snob Zoning In 1969, Massachusetts authorities developed a law referred to as â€Å"Anti Snob Zoning†. The law borrowed the concept of the federal policies with an aim of regulating land usage to correct racial imbalance and help in developing affordable housing. The government adopted zoning bylaws that provided clear guidelines on land usage and construction policies (Hall730). The guidelines sought to regulate the construction styles, density, open space and building design but not to promote housing burden sharing. This was to ensure that the buildings put up conform to set standards as the construction guidelines of the city structures. This project was undertaken in the local areas of Massachusetts to uplift the lifestyle of the poor, which is a fundamental right. Clearly, the law sets up construction policies, defined zonal aspects of building and prospective beneficiaries. The designated zones include single residence, multiple, commercial and industrial residents (Hall 730). This

Macro3B Essay Example | Topics and Well Written Essays - 1000 words

Macro3B - Essay Example The expenditure multiplier is a constant that gives the value (a ratio) to what you will put in the economy and what you will get out of it as a result. It is an increased (multiplied) value because once money comes into the economy; it changes many hands and gradually multiplies. We first need to know the value of the multiplier before determining the amount by which we ought to increase government spending. Multiplier = 1 / MPS We know what the MPC is because MPC + MPS = 1 We can find out the value of MPS that is: 0.8 + MPS = 1 MPS = 1 – 0-.8 MPS = 0.2 Since MPS = 0.2, Multiplier = 1 / MPS Multiplier = 1 / 0.2 Multiplier = 5 At present, the economy lacks behind full employment by $2000 as the full employment level is $10,000 and we are currently at $8,000 (10,000 – 80000), to fulfill this gap, we will not increase government spending by 2000 as that would increase the total output to a large extent owing to the presence of the Expenditure multiplier, therefore we woul d increase it by: 2000 / Multiplier 2000 / 5 = $400 A $400 increase in Government spending would automatically trigger an increase of $2000 in the economy owing to the presence of the multiplier (i.e. 400 * 5 = $2000) Question 2: The other aspect of Fiscal tool that the government has on its disposal is the â€Å"taxes† which it can alter depending on the state of the economy. Since the President has asked me to work on the fiscal measure owing to popular public demand, we can work with it as well. First of all, it is important to understand that taxes are not a direct component of the GDP unlike government expenditure; they influence consumption. Also, tax cuts are feared to be saved to an extent depending on the public’s expectations (example, if there is more employment in the economy, GDP is likely to rise greatly, however, decreases in tax rates might even be saved by the households), therefore, the value of the tax multiplier is less than that of the expenditure multiplier; which means I would have to reduce taxes to a greater extent as compared to government expenditure to get the $2000 increase in GDP. Tax Multiplier: MPC / MPC Since MPC = 0.8 and MPS = 0.2 Tax Multiplier = 0.8 / 0.2 Tax Multiplier = 4 (Which is one less than the expenditure multiplier that was â€Å"5†) For the economy to boost to full employment, tax cuts would have to be given in accordance with the multiplier: 2000 / Tax Multiplier 2000/4 = $500 Therefore, it is evident, for the economy to go to the full employment level of $10,000, tax cuts worth 500 have to be given (which are 100 more than the expenditure if the government were to use that). This makes the government spending policy more attractive as compared to giving tax incentives to people. Question 3: If the president were to match increases in federal government expenditures with the offsetting increases in taxation, it would never give out a balanced budget. It is important to note that because of a leakage i.e. saving, a tax cut never gives out its full multiplier effect; tax cuts affect consumption and are not a direct part of the GDP. On the other hand, government expenditure is direct component of GDP as shown: Taking closer looks at the formula of tax multiplier (i.e. MPC/MPS) and comparing it to the expenditure multiplier, one would realize that the tax multiplier would always be â€Å"1† less than the government expenditure multiplier; therefore equal increases or decreases in both would not give out a balanc

Cultural Industry Essay Example | Topics and Well Written Essays - 3000 words

Cultural Industry - Essay Example CULTURAL INDUSTRIES Cultural industries are considered to be integral parts of any society and its demonstration and appreciation of aesthetic qualities. The firms providing cultural and aesthetic products have gained much popularity over the last few decades and have recently been termed as industries. Ever since then, more and more firms have entered the production and distribution of cultural production within the boundaries of capitalism. Development of a profound understanding of cultural industries is crucial for the purpose of distinguishing it from other industries producing and distributing traditional goods. It is also important to delineate what products or firms should not be included in the domain of cultural industries. The term 'cultural industry' denotes several aspects of both the words 'culture' and 'industry'. The debate associated with this term generally encompasses the boundaries that could put a firm or industry into the realm of cultural industries. Also, the combination of word culture with industry makes one get into the understanding of conflicting nature of arts and capitalism. Associating the word industry with culture entails a combination of both the aesthetic and capitalistic notions. Garnham elaborates that in cultural industries, "symbolic forms are in general produced, distributed, and consumed in the form of commodities and under conditions of capitalistic market competition and exchange" (2000, p39). Cultural industries implicate a group of firms that are involved in the commodification of notions such as arts, culture and aesthetics in a pure capitalistic manner. From production to distribution, cultural industries remain... The researcher of this essay states that in modern times, most of the goods and services being produced are given a touch of artistic aesthetics while considering consumer tastes, styles and fashions. This blurs the differentiation between cultural and traditional products for the consumer. This essay begins by defining cultural industries through various aspects and draws them apart from traditional industries. It also divides the conception of cultural products into two distinct categories viz. entertainment and fashion. Finally, the researcher of this essay elaborates the impact that capitalism can have on the promotion and free flow of pure cultural products because of cultural industries. When culture is combined with industry or the notion of capitalism i.e. production and distribution of arts for the purpose of profit, which is mainly achieved through branding and other aspects of marketing, it has profound impact on the promotion of artistic genre. The researcher aims to argu e that not every commercial product can be categorised as cultural a product, because there is a fine and visible line that differentiates these two entirely distinct sectors. The researcher also argue that commercialisation or industrialisation of cultural products hampers the flow of artistic work to consumers in the purest form. In conclusion, the researcher states that commercialisation of cultural products through capitalistic means of marketing and branding has the capacity to restrict the free flow of art from artists to the consumers.

The Real Cause of Conflict Essay Example | Topics and Well Written Essays - 1000 words

The Real Cause of Conflict - Essay Example Over the years several psychologists have developed tests to evidence and describe the different personality types, including Jung, Myers-Briggs and the Big Five Personality Tests, which is now the most extensively acknowledged and used model of personality. The Big Five was developed in the 1970's by two different research studies which though completed differently came to similar conclusions: that a majority of personality traits can be defined under five broad themes, extroversion, emotional stability, orderliness, accommodation and intellect. All other personality traits can be correlated to one of these independent personality traits (Howard & Howard, 2007). However, there is a weakness with this theory, as researchers have not been able to completely agree on what exactly the fundamental aspect of each personality trait is (Howard & Howard, 2007). People frequently seek and admire personalities that are different from their own, and being appreciative to these positive attributes they have may hinder them to realise it could cause stress and be a significant contributor to disagreements. Usually people seek out individuals who fill these personality differences, in which to have personal or working relationships with. A lot of people who have personalities where they are exceptionally well-organized are often drawn to partners who have a preference to handling situations in an easy going and effortless manner. In comparison rational, sensible thinkers prefer affectionate, sensitive partners, and vibrant extroverts may have a preference for strong, quiet people (Landau & Landau, 1997). The same can be apparent in working relationships between co-workers. This is most likely because they perceive their counterparts as being more relaxed at managing situations they themselves would find hard to achieve (Landau & Landau, 1997). As Smallwood (2009) states, differences in individual personalities can work to an advantage in teamwork, as there is an chance for the team members to merge together, not in the case that everyone thinks the same and agrees, but that everyone's individual strengths and abilities can work together to create a stronger, and more effective conclusion or solution to the problem they are working on. HowveHHowever, these personality differences can also cause significant problems when working in a team, as they clash rather than compliment each other (Smallwood, 2009). These problems may occur when one individual feels that their way is the only 'right' way to do something. However, as evidence shows there is always more than one way to reach the same result, and an individual can learn a lot from watching how another person achieves these results. Smallwood (2009) suggests that teams do require different personalities to produce an effective work environment where the different attitudes and abilities produce an effective whole, from its different parts; however, it is easy for an individual to become judgemental of another team member who does a task in a different way from which they would, rather than appreciating the differences. In addition, team members will sometimes judge the behaviour of a co-worker, by assuming they are feeling a certain way because of their outward behaviour. For example, if a co-worker is quiet, the individual may assume that they are angry, as this is how they

Report on the Financial State of Affairs of Central Pool and Taff View Assignment

Report on the Financial State of Affairs of Central Pool and Taff View Pool - Assignment Example The important factor for consideration both in the case of Central Pool as well as Taff View is that there seems to be an immediate need for the sales to be enhanced since there is gross underutilization of the operating assets. This is evidenced by the Ratios of Operating Profit to Operating assets and the Sales to Operating assets. As against the ratio of operating assets to operating profit of 21% in the case of Field Park it is 1.55% and 4.60% for Central Pool and Taff View respectively. These ratios are very low. Similarly, the ratio of sales to operating assets is only 1.10%... We can review this report together once you have gone through the basics. We can take up from there for the implementation of any suitable plan of action for the overall financial improvement of the units concerned. The important factor for consideration both in the case of Central Pool as well as Taff View is that there seems to be an immediate need for the sales to be enhanced since there is gross underutilization of the operating assets. This is evidenced by the Ratios of Operating Profit to Operating assets and the Sales to Operating assets. As against the ratio of operating assets to operating profit of 21% in the case of Field Park it is 1.55% and 4.60% for Central Pool and Taff View respectively. These ratios are very low. Similarly, the ratio of sales to operating assets is only 1.10% for Central Pool and 1.34% for Taff View, whereas the same ratio for Field Park is 2.80%. Comparatively the ratios for Central Pool and Taff View are poor. Similarly, the profitability of both Taff View and Central Pool is well below the comparative profitability of Field Park. This is quite obviously exhibited by the operating profit to sales ratio of both facilities. The operating profit to sales ratios stands at 1.41% for Central Pool and 3.44% for Taff View. These are very low as compared to the ratio of 7.60% for Field Park signifying the profitability of both the facilities is not up to the mark.  

Human development Essay Example | Topics and Well Written Essays - 750 words - 3

Human development - Essay Example As stated Metelev et al (2015), the focus of human development is on improving the lives of people rather than improving the economy and assuming that economic growth will automatically lead to wellbeing of the people. Human development is therefore an alternative approach that is based on social justice as an approach to determining human progress. Capabilities are central to understanding of the concept of human development. Capabilities refers to what people can do and what they can become hence are the equipment that individual has to pursue life. According to Burman (2012), access to knowledge, quality healthcare and quality standard of living are regarded as the basic capabilities that one need to be successful in life. Other capabilities that may influence individual’s wellbeing include; ability to participate in decisions that affects one’s life, freedom from violence, have fun and have control of person’s living environment. For instance providing high quality education for a girl would ensure he acquire the necessary skills to succeed in jobs, however, if that girl is denied job opportunity then her education will not be useful. Another scenario is when such girl is not provided with quality education that matches the labour market then her education will not be useful. Metelev et al (2015) outlin es three foundations for human development, access to resources and knowledge and: healthy, creative and long life. According to Bilbao-Ubillos (2013), the basic foundations mentioned above then open up other opportunities that creates favourable conditions for human development and includes: human rights and security, environmental sustainability, gender equality and participation in community and political life. Human development is also fundamental about choices because as opportunities increases, it creates various alternatives for people to choose from. According to

Adapting Communication for Age of Pupils Essay Example for Free

Adapting Communication for Age of Pupils Essay When working with children each age group requires a different level of support and also a best way to communicate, communication doesn’t just change on the age of the child but also the child themselves. When working with children in the foundation stage F-1 it is appropriate to speak to children n there level whenever possible this helps the child to feel more comfortable as they haven’t got someone towering over them, also for the adult it helps them to hear the child correctly as younger children are likely to not be as loudly spoken and may lack in confidence. Also another non verbal communication in this age is to use lots of facial expression as children will pick up the meaning of a word or what context it is meant in by facial expression as well as tone of voice. Younger children also benefit from the use of actions to go with words such as having a hand action for hello waving etc. this makes language more remember able to them and easier for them to use. The verbal communication for this age needs to be simple, using words which the child will understand both the meaning of the word and the context it is meant in for example clear instructions are helpful such as â€Å" go and get your coats on, its cold today, they need to be done up, and then line up please† a opposed to â€Å" coats on† the children will not know to do up or line up. Clear tone of voice I also needed and children quickly respond to this if a member of staff has a calm happy tone of voice and changes to a stern tone the pupils are likely to recognise she is upset about something as her tone of voice has dramatically changed. Where as if a member of staff always had a flat tone of voice which doesn’t change children are likely to be less aware or able to pick up on the contexts things are meant as they are unable to relate to the changing of tone. See more:  Mark Twains Humorous Satire in Running for Governor Essay In KS-1 pupils have much better language skills and can use more complex words, Verbally I can use more complex words such as time words, and more complex description words when communicating with them light humour is also appropriate as they will be able to understand it. In KS-1 pupils are likely to find it a little unnerving If I were to always speak to them on their level as they are older and may see this as been spoken to like a baby, however eye contact is still important when speaking to them. Hand actions will no longer be needed at this stage, also facial expression is still important but needn’t be as exadrated. As children get older depending on their development they are likely to be able to communicate on a more adult level, exploring language and understanding its context and meaning, using humour and asking questions if unsure of how something is meant. The context of the communication. How I communicate with the CYPs in the settiing will be adapted also to the context in which I am talking for example when in the classroom working with a pupil on a task I will speak in a calm relaxed tone of voice, encouraging them while they do the task, if a pupil had been struggling I may change my tone of voice to a more enthusiastic pitch recognising their achievements. When in a classroom and a pupil might talk whilst the teacher is talking either to myself or another pupil usually saying their name in a stern tone and unsmiling face is enough to get them to correct their behaviour. Whilst in the playground speaking to a pupil on a social subject I can relax use light humour, be interested in what they are saying without asking inappropriate questions. I can use hand gestures and have a more relaxed pose. Communication differences. Pupils depending on their individual needs, preferences may need different communication from their peers for example is a pupil is quiet shy and quietly spoken they may feel more comfortable with the adult to speaking to them in a calm quiet manner whereas a adult being load and confident may make them feel very nervous etc. Pupils who have SEN. may need communication to be different to suit their needs for example if they have additional learning needs they may have difficulty understanding language as well as there peers and need simple language with actions and facial expressions to help them. Pupils with sight difficulties may need more physical communication such as leading around the room by hand or being allowed to explore activity’s by touch. Pupils with a hearing difficulties may benefit from visual aids around the classroom such as school rules such as no running. They may also need adults to repeat things to them if they are unsure and also for adults to always face them when talking to them to enable them to lip read, and speak in a clear load voice. TDA 3.1( 2.3) The differences between communicating with adults, children and young people. The way I communicate with adults and pupils varies depending on the context, however in a professional situation a lot of the communication is the same such as using a calm happy tone of voice, good eye contact and open body language. Some things which are different which may be appropriate for a child but not for a adult such as using a stern tone of voice to discipline a child, wouldn’t be suitable for use on a adult as they are adults and this would cause conflict as it isn’t my place to get them to correct their behaviour, Adults don’t need me to speak to them on their level although in some situations this may be useful for example in a noisy pace to bend down to talk to another adult who is seated. Depending on the age of the child humour used may not be appropriate although as with children as any humour used is likely to be hear by children it will remain light and clear so no one misunderstands its context and also humour must never hurt someone else’s feelings. Hand actions and exadirated facial expressions aren’t needed with adults as they might be benifitual to communicating with children. How to adapt my communication with adults to meet adults individual communication needs. Adults within the setting like children too will have their own needs, preferences when communicating Also their communication preferences may change depending on the situation/ environment they are in for example if a member of staff is outside in a busy playground supervising, they have to supervise the pupils so are unlikely to maintain full eye contact which in some situations may be seen as having bad communication however in this situation the child is paramount and they are putt ing the child’s safety first. Also in a noisy environment they are likely to need me to speak louder and clearly. In a situation where the member of staff may be doing some written work I will approach them quietly so not to disturb them as the written word may be important. Adults may also have a disability or need such as a hearing impairment which will mean I will need to make sure my face is visible when talking to them so that they can lip read, also I would never talk to them across the room but make sure I am stood in front of them when communicating with them, I will also speak in a clear load voice. Managing disagreements with CYP. If I were to become in a situation where myself and a child came into a disagreement I would firstly make sure the child has understood something I said probably by repeating myself and use simpler words. It may be that I may have misunderstood the meaning of something a child said so to confirm I will ask questions to make sure I am clear on the context they meant It in. It may be a achedemic disagreement for example a child telling me they have already read a certain book, I would refer to their home/ school book to check as all books children read are written down. Most disagreements via myself and a child can easily be resolved either by clarifying meaning, they might not have meant what they said in that manner , or if its about their school work I can check with the teacher or through any written records the school has that are relevant. In my setting I will have to maintain professional communication even if I disagree or experience any conflict with another adult. I would keep this unobvious to the pupils within the room instead dealing with the issue outside of the classroom at a appropriate time i.e. in the staffroom at a designated break time. I feel that in most instances I would be able to solve the issue with a verbal open conversation with the other adult explaining to them what I am unhappy about and why. However if the incidence was serious where the other member of staff showed a misconduct of practise i.e. racism poor health and safety etc. I may feel it appropriate to consult the head teacher of what has happen/what I have witnessed. I will refrain from criticizing the member of staff myself. In a more serious event I may be asked to write down what I have encountered if the head teacher needs to seek advice take the incident to the school governors or local authority. TDA 3.1 (3.2) An explanation of the importance of reassuring CYP and adults of the confidentiality of shared information and the limits of this. As part of safeguarding I in some cases am required to break any confidentiality if the information may mean a child is in potential harm or at risk from harm. Any disclosures from children concerning adults both within and outside of the school setting have to be reported to help risk to be assessed and prevented. In the case of adults it may be they a adult has concerns over another adults practise maybe due to a action taken by the adult , their mental health at a certain time or something a child has informed them off. When hearing any concerning information I will always firstly reassure the information giver that they have done the correct thing, I will them tell them that I cannot keep it to myself but will have to tell a appropriate person however it wont be told to anyone just the people who need to know. It is important that I tell them this so they don’t think of me a misusing their trust, or doing something to upset them, they need to know that the children’s safety comes first and any information that is passed on is done so only to protect them and only the relevant people will be told about it.

Socrates Beliefs And Philosophical Statements

Socrates Beliefs And Philosophical Statements According to the Athenians, Socrates was an ugly man. One who walked through the city and humiliated authoritative figures in public places with many people around. Many would say that he made the weaker argument stronger. Throughout Socrates life, he was always looking for truth. Socrates went about his life following his ways, questioning people about their own beliefs, until he was brought to trial by a group of men on the charges of corrupting the youth and impiety. When looking at Socrates life, one of the most important and significant quotes from Socrates is The unexamined life is not worth living. We are able to understand the meaning of this quote by first looking at Socrates philosophy. When analysing his philosophy, using Platos Apology, we are able to divide it into three main parts, Socratic irony, method and ethos. In the first section of my essay I will explain these three components of Socrates philosophy and show how these components are related to the statement The unexamined life is not worth living. In the second part of my essay, I will proceed to talk about my own philosophy and how I disagree with Rauhuts definition of philosophy. In the first section, I will begin by talking about Socratic irony. Much of Socrates beliefs and philosophical statements are very ironic. For example, when the Oracle of Delphi says that Socrates is the wisest man in Athens and Socrates does not understand why. Socrates goes about figuring out why the Oracle would say this by finding others in higher standing, the professionals and asking those people questions about themselves and their knowledge. Socrates would quiz them and try to determine whether he felt they were wise. He would also ask whether they thought of themselves as wise. Most would claim that yes they were indeed wise, but Socrates did not feel that any of them they were. Later, Socrates decides that he is indeed the wisest man in Athens because he knows that he is not wise. People that think they are wise are not because they indeed know nothing. Socrates knows that he knows nothing and comes to the conclusion that he is the wisest man in all Athens because he knows that he knows nothing. How can someone be the wisest man in Athens and still know nothing? Socrates beliefs and philosophical statements are comprised of contradictory statements that to many of the people of Athens, made no sense. I thought this man seemed to be wise both to many others and especially to himself, but he was not; and then I tried to show him that he thought he was wise, but was not. (Plato, 507) Socrates trial itself is ironic in a way as well. He was accused of being a corruptor of the youth and impiety. As far as impiety goes, Socrates claimed that he was carrying out the will of the gods. Impiety is the lack of respect or concern for Athenian gods and according to Socrates he was carrying out the gods will, implying that he is completely pious. When looking at the accusation, his accusers claim that he is corrupting the youth. Socrates refutes this argument by stating that he did not corrupt the youth of Athens because he had no intentions of doing so. In order t o corrupt someone, they must have the intentions and the knowledge, and he had neither. He is not teaching the youth of Athens anything, he is merely encouraging the knowledge which they already have to come out, which lead us into the Socratic Method. When analysing Socrates philosophy, another significant part of his philosophy is his method. He looked at himself not as a teacher, but as a midwife. He does not teach anyone anything they did not know already, but he, with the proper questions, is able to bring out the knowledge that they already have. In essence he is helping someone give birth to their knowledge, helping to recollect the knowledge that they already have. The Socratic Method revolves mostly around question and answer. Socrates would begin by asking what something is. For example, at the start of Socrates trial, he begins by asking for definitions of such terms as justice, piety, friendship and virtue. Beginning with the question Socrates would wait for an answer and would always be able to refute the definition because all of the definitions he receives result in contradictions. Socrates is able to, through this method of question and answer, show others about what justice is by showing them what it is not, never coming up with what it is in a positive sense. Thus Socrates is teaching someone about something without teaching them anything new about that thing. Socrates would also just question people in an ordinary conversation. Instead of just simply telling the person what he wanted to prove he would quiz them and try to get them to say the point of which he is trying to get across with his questions. An example of this is in his trial when Socrates is refuting his accusation of corrupting the youth. now then, say who makes them better, inform the court who he is. You see, Meletos, you are silent, and a sufficient proof of what I am just saying, that you have cared nothing about it? Come, say, my good man, who makes them better? (Plato, 511) This process is continued and Meletos proceeds to give his explanations, but Socrates does not buy into any of them. Socrates also believed that since he was condemned to death by the court, it must have been the will of the gods that his life was to e nd and because of this he had refused many offers from his friends to escape Athens and live somewhere where he was welcomed by the people. This shows us that within his method of philosophy lies an ethical part which binds him to always tell the truth and not to be sinful, which is also part of his ethos. The last major part of Socrates philosophy was his ethos. He was an extremely ethical in everything he did. Socrates spent most of his life examining the lives of others. He continued to do this even though these people did not want him to do so. Going back to the Socratic Method, Socrates would typically do this using question and answer. With this method in mind, he was able to make many people, who also were people of a high standing in the political life of Athens, look like fools in front of all of their peers. He continued to analyze these people in search of the truth. Truth was the most important thing to Socrates and he was always searching for it even though it led him to his eventual death. Socrates, also, never took any money for any of the work he did. He spent most of his life in poverty because he believed that what he was doing was not work. He never taught anybody anything. He was only helping them to remember what they had forgotten and that, to Socrates, was not wo rk. Through understanding these three main parts of Socrates philosophy, we are able to better understand the meaning of his statement The unexamined life is not worth living. According to his life and philosophy, if he had not gone around examining his own life and others, to him, it would not be worth living. Socratic irony helps us to understand his statement because he used this irony to help him to better understand life. Many of his ideas were ironic, but led him to a better understanding of truth. Socratic Method shows us how analytical Socrates truly is. He spends his life asking people questions and looking for answers that will help him to have a better understanding of truth. Finally Socratic ethos shows us how Socrates would continue to search for truth regardless of the consequences. Being a very philosophical man and having the desire to find truth he would not have had any value in life if he had not looked deeper than what we can see and feel. It was important to him to h ave a purpose in life, examine his own life and the life that many others lead and finally give others the opportunity to see the world through his eyes. At this point, I will begin by defining Rauhuts definition of philosophy and how I interpret it. I will then show how I dont completely agree with his definition and provide my own definition and what my philosophy is. I will also talk about why philosophy is important to me and a philosophical question that has troubled me in my life. We can define philosophical questions as questions that involve conceptual analysis and that require for their solutions more than observations and experimentation. Philosophical questions are open questions in the sense that we cannot easily predict what would constitute a satisfactory solution to then. No scientific procedure can produce a quick answer to philosophical questions. (Rauhut, 8 9) As stated in this quote, Rauhut proceeds to define philosophy as the study of open questions that will ultimately lead us to a better understanding of life and the world around us. He gives us examples of such questions and all of his questions fit into this definition. I, however, do not completely agree with his definition. Indeed most philosophical questions are open questions, but I think it goes a little further than just being open questions. Philosophy to me is studying questions that are related to life and death, what the true meaning of life is and what happens to us when we die. When looking at many philosophical questions we can see that all of these have something to do with life and death. Like many of Socratic or Platonic theories and philosophies, there is always something that relates to life and death. Platos theory of the Forms, Recollection and many of Socrates theories about what is a soul, the afterlife, and others are examples that relate philosophy to life and death. All of these, in one way or another relate to life and death. Although I had never really thought about it as being philosophical, I have always been interested in what happens to our conscientiousness when we die. Do we continue on in some parallel plain and be happy in an afterlife or do we simply cease to exist, go on into a dreamless sleep, without any anxieties. When I start thinking about this question it baffles my brain. I couldnt imagine having a dreamless sleep for an eternity, but I cant necessarily say that there will be a definite afterlife where our conscientiousness moves on to. Socrates presents both of these arguments in The Phaedo, but he is never actually able to come up with a clear for sure result that is guaranteed to happen. Then again, no one will ever know until they die, but depending on if we slip into a dreamless sleep, we could never really know what happens to us because we will no longer be able to retain any knowledge or even be able to think. There really is no way someone could answer this question because ther e is no one alive that knows what happens when you die. This is a question that I am sure that many people have or will wrestle with at some point in their lives and philosophy is important because it allows people to analyze these questions and really gets them thinking about their own personal beliefs and whether or not their beliefs can really hold true for them. Thus my own definition of philosophy is the study of open questions about life and death. Philosophical questions all have some relation to life and the world around us as well as death and the afterlife. We all wrestle with questions like these, but not everyone would realize that they are thinking philosophically. Philosophy is more important to us than most people realize. In some capacity or another everyone is a philosopher and everyone comes across questions that could change their beliefs completely.

Effect of English Language in the World

Effect of English Language in the World At the present time communication and traffic are growing, and globalisation has linked the world more closely together. The world becomes smaller and smaller every day; technology is constantly updated, business contacts and information sharing speed is also accelerating. This project investigates English as an international language and evaluates its effect on international business and marketing. This project aims to identify the advantages and disadvantages of English as a global language with specific reference to marketing. Firstly, this project will critically appraise the importance of language to culture. The project will then go to investigate the present position of English as an international language in marketing, followed by a critical appraisal of the advantages and disadvantages of English international language in marketing. Chapter 1: Introduction The English language is used as a global international language. I chose to do a literature based survey on English as an international language because I am interested in this. According to Crystal (2003) there are 320-380 million people whose first language is English, 300-500 million people whose second language is English and a number of about 500-1000 million people who recognize the importance of English as an international language. The history of English language began over 1500 years ago. In 1066, the Normans conquered the English. French became the language of the rich and powerful, but the poor primarily spoke English. In the 14th century, the British used many words from French or Latin, and much of the vocabulary no longer exists. However, as Britain began to be more powerful and build up an empire, from the about the end of the 17th century, the English language became more important. English has become a world language because of its establishment as a mother tongue outside England Above all, it is the great growth of population in the United States that has given English its present standing in the world. (Soars, 1986:52) This project investigates English as an international language and evaluates its effect on international business and marketing. This research aims to identify the advantages and disadvantages of English as a global language with specific reference to marketing. Firstly, this project will critically appraise the importance of language to culture. The project will then go to investigate the present position of English as an international language in marketing, followed by a critical appraisal of the advantages and disadvantages of English international language in marketing. Chapter 2: Literature review There are many people speak English now. And David Crystalà ¯Ã‚ ¼Ã‹â€ 2003à ¯Ã‚ ¼Ã¢â‚¬ ° said that there are 320-380 million people refers to the traditional bases of English, where it is the primary language: It includes the USA, UK, Ireland, Canada, Australia, and New Zealand. There are 300-500 million is the second language. And there are 500-1000 million people recognize the importance of English as an international language. Why is English an international language? It is from a book with English as a world language said that English has become a world language because of its establishment as a mother tongue outside England, in all the continents of the world. This exporting of English began in the seventeenth century, with the first settlements in North America. Above all, it is the great growth of population in the United States, assisted by massive immigration in the nineteenth and twentieth centuries that has given the English language its present standing in the world. An d Crystal support that there are seen kinds of answer given to the question: historical reasons, internal political reasons, external economic reasons, practical reasons, intellectual reasons, entertainment reasons, and some wrong reasons. Why English language is a branding? According to Maggie St. John (1992) said that the most basic concept underling marking is that of human needs and marketing has become a key factor in the success of western businesses. Because English language include this points, so English language is a branding. Chapter 3: Methodology I chose to do a literature based survey on English as an international language because I am interested in this. It was therefore necessary to get more information about this topic. I used books and relevant e-journals from the JMU library and got help from my tutor. The objective of this research question is to evaluate the effect of English as an international language on international business and marketing and then to identify the advantages and disadvantages for business and marketing. Hopefully this research will be useful research because there are many people studying English and they do not really know why; they just know they need to study to find a good job. This research will perhaps make people see more clearly why they need to learn English, not just to look for a job. In order to make this information valid and reliable, I will make a questionnaire and send it to 20 or more people learning English; 10 come from China and 10 come from the other people whose first language is not English. The questionnaire sheet will sent by e-mail to my friends. If I had more time it would be possible to do a much bigger, more representative survey. Chapter 4: Analysis and findings 4.1 To critically appraise the importance of language to culture. As Lotman states, (cited Bassnett, 1991) No language can exist unless it is steeped in the context of culture; and no culture can exist which does not have at its centre the structure of natural language Language, then, is the heart within the body of culture, and it is the interaction between the two that results in the continuation of life-energy. In the same way that the surgeon, operating on the heart, cannot neglect the body that surrounds it, so the translator treats the text in isolation from the culture at his peril. (Bassnett, 1991:14) 4.2 To investigate the present position of English as an International Language in marketing. Nowadays, the present position of English as an International Language occupies a high position in marketing. What is marketing? Today market is the commodity economy, the carrier or the actual running performance.  The more developed commodity economy, the market scope and capacity of the more expanded.  The there markets are interrelated meanings. Firstly, there is the sum of commodity producers and consumers of goods of economic relations between the convergences. Second, there is a demand for purchasing power; third is the reality of customers and potential customers. With the development of market economy, all kinds of markets are in development.  With the social interaction, the market is not necessarily true sites and locations.  Social division of labor and commodity market is the inevitable product of economic development.  Meanwhile, the market in its development and strengthening of the process, but also promotes the social division of la bor and the further development of commodity economy.  Market through information feedback, a direct impact on people what is produced, the production number, and time to market, product sales, etc.; join the process of economic development, commodity production, supply, marketing parties, for the production, supply, marketing parties exchange place, exchange  time and other exchange, in order to achieve commodity producers, operators and consumers to their own economic interests. (John, 1992). So accomplish a great deal of English education market. Primary and secondary students to learn English before they can enter university; students pass exams in English, they can not get places; As for the serving staff, English is a compulsory subject title examinations, title means more money, sub-house; those who want to study abroad, no  a certain TOEFL, IELTS (English assessment test), you can not apply for a scholarship; want foreign companies have gained a seat, no t English to work hard to find, even if found, but also the lack of promotion opportunities. The huge demand to learn from the huge crowd, rough statistics, the number of people learning English, just the middle and high school students, has nearly 190 million. According to the Chinese Ministry of Education Statistics 2005, the national junior high school students have 65144000, in the national senior high school students to reach 3990.09 million. à ¯Ã‚ ¼Ã‹â€ Diyazhaoà ¯Ã‚ ¼Ã¢â‚¬ ° 4.3 To critically appraise the advantages and disadvantages of English Language in marketing. We all know there are many advantages of learning English, The usefulness of English far more than meet the test and get a degree that simple. While the United Nations has six official languages, although Chinese is the worlds most widely spoken language, but now, the worlds most widely used language is English.  Chinas largest population, China wants to develop to isolation from the world, to get the world to gain a foothold in the world to seek their own way, will not be the most widely used language that how about other areas?  On second thoughts, we as individuals want to break a world in the world, confined to the domestic is not enough, although the history of closed-door policy has become in the past, but it always warned us to learn foreign advanced science and  technology to develop their own to improve their own!  However, if the language does not pass even the most basic communication can not do, how can we talk about learning and development? B ut few people would think of a disadvantage.  Because people want to learn English, they all feel is a good thing, but people often do not think learning English will let another language extinction.  The people of the world only know 2 languages come from china: Cantonese and Mandarin.  But China has more than the 2 languages.  For example: Hakka.  I am from China, I am also a Hakka, but since I live in a big city in the city led me to only speak Cantonese and Mandarin. But I spoke Hakka when I was small.  However, due to speak Cantonese and Mandarin for a long time resulted in the Hakka dialect pronunciation of my non-standard, and sometimes my family does not understand what I said when I use Hakka.  If this continues, the Hakka may be extinct.  This is just an example. Chapter 5: Conclusion In this research, it enhanced English as a global language, It seems to capture the other indices between the worlds languages, roughly on the number of economic factors or the basis of mother tongue, do not convey the relative relationship between things. The awareness of the importance of language learning is point of departure. Taking into account economic factors has been discussed, including severe language products and open world trade index. Taking into account the human development are index of different countries. It combines education with literacy and the quality of life measures were generated. At least it is not some standard, but far ahead of all other languages, including Chinese. Chapter 6: Recommendations According to my research, this research shows why English as an international language. From this research, we should: firstly, we should know why we learn English. Because if you do not have an objective, and you cannot learn English very well. Finally, you need to know why English as an international language, not your mother language, it will let you know how different from English with your language that you can learn English harder. Chapter 7: Self Evaluation First four weeks This is the first time I have ever done research and I had little confidence, so initially I had trouble finding a topic or expressing a particular idea. I started to get some ideas from the internet. Luckily, I found an idea about English language as an international language from the internet. Although I had an idea, I did not know what I could do next. Then I talked with my teacher and she helped me to finish the research proposal. When I finished the proposal, I did not know how to research the information from books or websites, because there is so much information for me to choose from, I did not know which one is best for my research. Due to having classes taught about how to take notes and avoid plagiarism, I know now how to do these things and I am learning how to look for information. Mid course Midway through this research I had many problems. Firstly, I had toothache and I could not focus on my research and missed some classes, sometime I got so lost that I did not know what I can do next. I also found some books from library, but I did not know how to connect them with my research. Luckily, my tutor has told me how to connect them. I think my classmates are faster than me, so I need to catch up with them Final evaluation This is the final research, from this research; I learned how to write a full research and how to write references. And I knew there have a software can check you essay is copy or not that I very worried about this software. Then I checked my work again and again. Because I have an essay is for business that I have a lot of work to do. So sometime felt tired. However, I am a student, learning is student task.

Irony in Joseph Conrads Heart of Darkness Essay -- Heart Darkness ess

Irony in Heart of Darkness      Ã‚   The use of irony within the ‘The Heart of Darkness’ by Conrad is an important notion.   Irony in this novella helps to bring about encapsulating self-discovery and enlightenment of the self.   Furthermore the use of characters and what they represent also brings about communicating what it means to be civilised.   Thus these two facets shall be the focus within my essay. Firstly each of the main characters in Heart of Darkness plays a significant role in the overall theme of the novel, as mentioned above. The central character is a thirty two year old sailor, Charlie Marlow. He is a dynamic character who essentially controls the development of the theme. Through Marlow's experiences and revelations, the author illustrates how forces of light and darkness serve to weave the human soul together; thus, essentially how both good and evil are reflected within the individual. Marlow's journey leads him in an urgent search for Kurtz, the one man who can provide him with the truth about himself. One central theme that prevails throughout the novel is mankind's capacity for good and evil. Illustrated in the evolution of the two central characters, Marlow and Kurtz. Both symbolize the two conditions of human nature. "Kurtz represents what man could become if left to his own intrinsic devices outside ... ... startling use of characterisation is that of the black slave with white pearls around his neck, this example of semiotics epitomises how black innocence personified in trapped beneath white materialism.      Works Cited "The Congo" Created December 07, 1997 (Accessed 12 February 2002). Conrad, Joseph. Heart of Darkness. New York: Penguin Books, 1983. "The Fear" Created December 07, 1997 (Accessed 12 February 2002). "Heart of Darkness: A systematic evaluation of the darkness inherent in men's souls" "The Perfect Native" Created December 07, 1997 (Accessed 12 February 2002). "The Setting" Created December 07, 1997 (Accessed 12 February 2002).

Philosophy and Religion Essay -- essays research papers

The many religions of the world exhibit a large amount of different beliefs and philosophies. Some believe in many gods, some believe in just one god and yet there are those that believe in no god. One of the things that I agree with is that you can not love anything else unless you first learn to love and respect yourself. I also think that after one?s physical body is deceased, you become reincarnated. And lastly, I don?t recognize one god or overall being, but rather follow the example made by others. These are some religious elements I follow.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, you can not love anything unless you love yourself. If you go around with self hate and little confidence, it gives you no room for any other affection. Buddhism and Taoism also believe this. Buddhism emphasizes love for one?s self greatly, and believe that you can not accomplish anything in life unless you take care of your mind and body. After you achieve self contentment, you must learn to love all beings. I am concerned with loving nature, much like Taoism. We get our food, oxygen, clothing and everything else we need to survive from nature. Without it, we would not exist. You should also pay great respect and love to your family and elders. As with nature, without them we would never have come into being. They teach us lessons and morals of how to live our lives. Shintoism feels strongly about praising our elders. They think that basically our whole life should revolve around those w...

Exporting Rubber Products to China

The manufacture of rubber based products such as industrial tyres, tubes, auto parts and components has been a part of Sri Lanka’s economy since the early 1930’s. As one of the largest rubber producing countries, Sri Lanka produces different types, forms and grades of rubber as well as rubber based products for export markets. China accounted 0. 45% of total exports from Sri Lanka to the world, but on the current trend it’s optimistic that China will increase the potential items of exports from Sri Lanka such as rubber products, tea, spices and confectioneries and seafood. China’s demand for rubber was expected to rise 8. % tonnes in 2010 to reflect strong growth in the country’s auto sector. The development of the auto industry is the main driver for the development of market for rubber products in China. The development of highway construction and transportation industry will drive the demand for tyres, engineering rubber products and other rubber products. China consumes 16% of the world’s natural rubber. China has already become the world’s largest rubber consumption than any other country, estimated statistics illustrate China’s top rubber consumer’s position will not be shaken in the period ahead. In recent years, the world’s major rubber companies such as Goodyear, Bridgestone, Michelin and other tire companies have entered China, mass production of export products. As the emerging economic super power, China led solid foundation for the exporters of rubber products by creating potential market opportunities due to its sustained high growth in exports of rubber. Many opportunities are available on improving trade with China considering the strength of the cordial relationship maintained between the two countries by continuous dialogue and trade agreements on mutual understanding. It is reasonably appropriate to commend the trade relationship between the two countries considering the fact its historical relationship and the monumental development in China who will indisputably become the giant in trade & industry during this century. China’s membership of Asia Pacific Trade Agreement (APTA) would provide Sri Lanka access to one of the largest markets in the world. It was becoming more important as it gave Sri Lankan exporters access to the emerging giant economies in the world such as China, India and South Korea. Rates of utilization of key trade deals such as the Asia Pacific Trade Agreement (APTA) and South Asia Free Trade Agreement (SAFTA) were low by Sri Lankan rubber exporters. It might be due to exporters are not obtaining certificates of origin from the department of commerce, exporters are not aware of the Free Trade Agreements (FTA) or the importer is not presenting it and getting duty concessions. It’s important to improve exports to China because the potential market for the rubber based products is enormous. Sri Lankan exporters should make aware of the preferential trade terms between China and Sri Lanka and utilize them in the best possible way to develop the export of rubber products. Recently, Sri Lankan Government has used trade policies which would further their foreign policy objectives such as building strong relations with China. Despite Sri Lanka rubber industry being adversely affected by this world crisis, Sri Lanka was able to recover the lost market share and offer its natural rubber at a highly competitive rate under these trade agreements. China commenced import of rubber from Sri Lanka in 1951 even before agreements became effective. China extended a remarkable sense of generosity to the people of Sri Lanka in becoming the principal importer of rubber from Sri Lanka. Although exports under APTA have grown, it was still only about 50 million dollars worth of goods to China, Korea, India and Bangladesh with about 1,800 certificates of origin issued by the commerce department. Natural rubber and rubber products are one of the main products exported under South Asia Preferential Trading Agreement (SAPTA) and Asia Pacific Trade Agreement (APTA). Under SAPTA also total Sri Lankan exports remains modest. While the Free Trade Agreements do not eliminate import tariffs on rubber, it would facilitate to ensure stable cost and supply for China suppliers. The agreement can encourage Sri Lankan exporters to set up distribution offices in China and sell directly to downstream manufacturers in the country. Southeast Asia is the largest source of rubber in the world, particularly Indonesia, Thailand, Vietnam and Malaysia. All of these countries are huge competitors from the Sri Lankan perspective. The quality of output from the region is good and stable as well. China, on the other hand, is the largest global manufacturer of tires and China requires at least 60% of natural rubber used for the industry is currently sourced overseas. There would be a potential market not only for rubber products but also for natural rubber for the exporters of Sri Lanka. China's rubber market has maintained rapid consumption growth and booming growth patterns remains unchanged. If Sri Lankan rubber producers seek the markets available in the world such as China and build international competitiveness in the industrial rubber products, it would help Sri Lanka to raise national income and create jobs in the particular sector. Rubber industry helps to utilize underemployed labour resources because it needs intensive labour resource and it is also kind of forest rehabilitation. Sri Lanka could shift from exporting of long lived forest products to relatively short lived forest products such as rubber. Sri Lankan rubber products manufacturing industry could achieve remarkable progress with the use of novel technology and sophisticated production facilities. In tandem with the increase in rubber consumption in China, the corresponding increase in the volume and value of exported rubber products has grown significantly. Factors of rapid growth of China’s rubber consumption * Rapid economic expansion As China is at present stage of heavy industrialization there’s a vast need of rubber based products for the appliance manufacturers, automobile companies and various other industries. Major economic indicators such as Gross Domestic Product (GDP), Industrial Production annual growth rate, Fixed Asset Investment Growth Rate and annual growth rate of China demonstrate the potential opportunities available in China. * Automakers have been strong. There’s a rapid growth in vehicle production with the improvement of people’s income levels, middle class expansion of automobile consumption. * Dramatic increase in the road traffic Expansion of the economic output, the acceleration of urbanization, domestic and foreign trade and enhanced standard of living has increased the road traffic significantly in China. Considerable increase in road traffic is a direct stimulus to the major rubber product, industrial tyres. RECOMMENDATIONS AND CONCLUTION 1. It ‘s necessary for private sector to develop and add more value on their rubber based products so as to improve their competitiveness in the Chinese markets as well as to make the best use from the abundant natural rubber in Sri Lanka. * In order to improve their competitiveness, producers of rubber products should develop and enhance their human resources skills, improve their production process to be more efficient and produce higher quality rubber products. In addition, Sri Lankan firms should focus more attention on research and development (R&D) to enhance and upgrade their products to be a higher quality in order to meet product standards and requirements in China. * The most important fact is that producers, suppliers and related institutes (Research Institutes, Testing laboratories and so on) should hold hands to form a cluster in order to help and support each other in the integrated supply chain. 2. To improve the quality of rubber products to export to China, the producers should study and possess good understanding on China’s compulsory standards and recommended standards. 3. Before exporting to China, the exporters should study and have a good understanding of the current situation in the Chinese rubber markets, the transportation and logistics system in China, regulations and other related policies of the Chinese Government and China’s commitment in the WTO as well as China’s FTA agreements with Sri Lanka. 4. Be cautious of selecting business or trade partners, and select one with potential and credibility. The exporters should emphasize on building close relationships with their Chinese partner to allow for smooth business operations. Connections are one of the most important business customs in China and other social and cultural aspects include joining a meal together and gift giving using two hands as it demonstrates sincerity and intention between two parties. The system of Chinese networking is heavily focused on personal relationships. . The Government of Sri Lanka should encourage public and private sector to add more value on natural rubber, which are abundant in Sri Lanka in order to produce processed rubber products by financially supporting the rubber industry, providing technical and other assistance, developing the human resources, conducting more researches on rubber products as well as encouraging rubber producers to improve the quality of Sri Lankan rubber products to meet the required standards in oreign markets, particularly in China and other foreign countries. 6. The Sri Lankan Government should financially support and establish the research and testing laboratories as well as Sri Lankan researchers and specialists to improve the production processes and upgrade higher standards of Sri Lankan products, including the equipment, machinery and innovation to produce new hi end products. . When taking into consideration fundamental factors such as size of economy, size of population and size of domestic market, it seems that Sri Lanka is not in a position to compete with China. Therefore, its necessary to adapt strategic approaches to co exist with China, particularly to be part of China’s economic growth rather than to explicitly compete with China. Therefore, we suggest the Sri Lankan Government to implement the â€Å"Rise with the Dragon† strategy, in terms of trade and investment in order to be part of China’s production and consumption processes. The export of rubber products to China would be economic growth driven international business to Sri Lanka. As Rubber fall under the main export categories of Sri Lanka, we have a potential of developing the quality of rubber products and there’s a vast opportunity exists in China for Sri Lankan Rubber Products.

Discuss how Stevenson presents duality in ‘Dr Jekyll and Mr Hyde Essay

In this demonstrate I w sickly convey how Robert Louis St so farson has presented dichotomy in his novelette Dr Jekyll and Mr Hyde.The novella is more than or less a ample man variety, Dr Jekyll, and how, under the rack of lavishly nine in mincing England, experiments with potions to eventu only toldy come up with wiz that would gaming him into Mr Hyde, a disreputable and vile man. create verb totallyy in 1886, the novella was based nigh the pressure to be h one(a)st that Robert Louis Stevenson himself matt-up in high gild of the blue(a) era. It was too influenced by stains of the fourth dimension much(prenominal) as Deacon Brodie. Brodie, who suffered from gambling debts, was a cabinet maker for people in the higher(prenominal) furcate. To try and pay dour his debts he would break into the cabinets that he had sell and steal the valuables inside. This fits into the create verbally report of Jekyll and Hyde since Jekyll is a nice, right gentleman who t urns into an evil, lower trend man, Hyde. in that location was similarly a growing copeingness of pill rollerry and psychology at the sentence the novella was pen. Sigmund Freud, a famous chemist and psychologist, convinced people that wave- cave inicle dichotomy did make up in humans that in whizz psyche there could be two unplayful and evil, such as in Jekyll and Hyde, who were the same person, with the help of a potion, unless Jekyll was good and Hyde evil.Since the novella was written in 1886 it was tar wee-weeed at prim people. When it was first published it sold around 40,000 copies, mainly to the higher classes of Victorian England. They would embark on brook of try outn it as a twist on a nuisance book. The Victorians were into gothic books, except that they were al right smarts localize in foreign countries and in the past. Dr Jekyll and Mr Hyde differs to these stories since it was typeset in London and in the soce present daytime. In 1888, Jack the Ripper surfaced in the newspapers. This would non all hold in boosted the sales of Stevensons novella further would present been connected to it. Both the former and the die mentioned ideas argon because of the rumour that went around England at the time that Jack the Ripper was individual of swiftness class and respectable by day besides commit atrocious murders by night, handle the dichotomy of Jekyll and Hyde.Duality appears end-to-end the novella, including the char doingers. Mr Utterson is a lawyer and good mavin of hydrogen Jekyll.of a rugged countenance, that was never lighted by a grin cold, s thunder mugtyThis description of Mr Utterson, from the first page, portrays him to be a grumpy man, with sharp features on his face, who doesnt get on with any eubstance and who would alcohol addiction on his own. unless whateverhow loveable.This summons, again from the first page, exhibits the wave-particle duality of the book since Utterson is expound to be miserable and yet e trulybody loves him. This is oblige by the adjective lovable since this phrase implies that he is pretty easy to get on with and he isnt alone equivalentd by those who be intimate and get on with him, instead he is loved. The inverted commas assume that no content what psyches demeanour they advise still be kind and popular. This introduces the theme of duality for the reasons say above.I let my br some other go to the devil in his own way. macrocosm a lawyer, Mr Utterson is supposed to help others in any way he shadower, however, this metaphor is telling the commentator that no matter how much he could do for someone, Utterson doesnt really c be ab tabu them. This portrays Robert Louis Stevensons idea of duality.least save his doctrineI shall be back in the counterbalance midnight, when we shall send for the natural law.This credit shows duality since Utterson himself give tongue to that he would let his brother go to the devil in his own wa y, yet here he is seek to save the reputation of one of his genuinely good friends, Jekyll. To do this though, the good, honourable, respectable, law permanent lawyer does non send for the police as soon as he and Poole, Dr Jekylls butler, discover the dead body of a genuine Mr Edwarfargond Hyde lying on Jekylls cabinet floor. Instead, he goes scale for two hours to read the letters that two Dr Lanyon, some other good friend of both Utterson and Jekyll, and Jekyll left for him to read on the slicing or death of Henry Jekyll. It likewise shows duality in that Utterson is a lawyer, who should go to the police but doesnt.in pillow slip of disappearanceread the cognomen Gabriel potty Utterson.This commendation shows duality because as Utterson finds, and reads, Jekylls Last Will and Testament, Utterson, to his own amazement, reads his name instead of Hydes. This shows duality since Utterson is down as the last good friend of Dr Henry Jekyll, who would reach disreputable a nd a double scandal if any one were to find unwrap what he did.Dr Lanyon is another character in the novella, and a good friend of Jekyll and Utterson.This was a hearty, healthy, dapper, red faced gentleman with a shock of hair prematurely white.This quote portrays Lanyon to be a friendly, focal ratio class gentleman who has plenty to drink. However, by and by on in the novella, Stevenson describes LanyonThe rosy man had adult pale his flesh had fallen off he was visibly balder and sometime(a)This quote and the latter, reveals the duality among them since in the first quote he is set forth as existence healthy and in the second as existence on his death bed. The endorser would want to know what has happened in such a myopic time to make this change in Lanyon appear so suddenly because he saw Hyde mix the potion, take a drink, and turn to Jekyll in count of his genuinely own eyes all of which is revealed in the second to last chapter Dr Lanyons muniment. To get the potions to Hyde however, Jekyll had to get Lanyon to steal for him. The really idea of Jekyll wanting another respectable gentleman breaking in and steal the potions for him and Hyde would film been a very big scandal if Lanyon was caught, and Lanyon would go from respectable gentleman to disrespectable in a few hours.Stevensons novella is all about Dr Jekyll and Mr Hyde.the desexualize gave one of his sweet dinner partysThis shows how Jekyll is popular among the upper class, among his friends, and rich enough to hold dinners. The adverb pleasant conveys to the earshot that everyone Jekyll invited got on with each other and it reinforces the idea that Jekyll is rich since he can hold dinners and provide nice food. sit down Dr Jekyll, looking deadly sick.This quote describes Jekyll sitting in his large cabinet room, aft(prenominal) the death of sir Danvers Carew. It reveals how Jekyll is feeling remorse for knowing, or as the proofreader later finds out, for being Mr Hyde who was identified as the murderer of Carew. It portrays how Jekyll decline his actions and neediness come upes, to get away from the pressures of high society life in Victorian England.eighth of January Utterson had dined at the doctorsOn the 12th, and again on the 14th, the door was shut against the lawyer.This reference conveys to the audience the duality in the novella, since four old age after Utterson had seen Jekyll, and dined with him and Dr Lanyon, he was being denied entre to Jekylls house. This shows the duality since Jekyll was so ill that he couldnt stand up to greet Utterson when Utterson went to see him, before being fine and healthy enough to hold a dinner party and then not allowing anyone into his house to see him all of a sudden without anybody knowing why. natural(p) in 18__ to a large heapThis quote portrays how Henry Jekyll recognises how he was born into a rich family. The adjectives large and peck suggests he was born into a passing prise family, s omething that was of high importance in Victorian England. It shows how he didnt hurt to work hard for the position in society that he was in, only keep back up his appearances with others of his class.worst of my faults was a certain gaiety of disposition, such as do the happiness of manyThis reference shows that Jekyll matte money wasnt everything. He felt that where it made most men content, it didnt make him happy. It conveys to the reader how he wants to be happy, although where he is in life and society wasnt making his wishes come true. We expose later in the novella how this wish brings him to start mixing formulas that would eventually turn him into Mr Hyde.found it hard to reconcile with my scornful desire to carry my head highThe quote above portrays how, although Jekyll wants to be happy, he believes the only way would be one that was irreputable. However, he does not wish to leave out his place in the upper class of society and he does not wish to lose his frien ds, both of which would happen if he did what he desired to do to become happier. This therefore is what led Jekyll to create the potion, as well as the written random variable of events, for Utterson to read, in Henry Jekylls bounteous statement of the case where Dr Jekyll writes his version, and the truth of what happened in the last months of his life.Hence it came about that I occult my pleasuresThis reveals how Jekyll had been hiding secrets since before creating the mixing that would turn him to Hyde, hiding what it was that was making him happy. The verb concealed tells the reader that Jekyll was being very close about his pleasures. It conveys the importance of nobody purpose out about Jekylls secret more than if Stevenson had written the verb hid instead.already pull to a profound duplicity of life.This conveys one of the themes in the novella, the theme of duplicity, and how it is not only in the settings and the characters but that the characters knew about it. We know this because of the adjective duplicity portraying to the reader how Jekyll has two lives, however different they are. pathologic sense of shame.This quote reveals how although Jekyll wanted to be happy, he is ashamed of how his life has cancelled out. The alliteration of the s sound in sense and shame enforces the idea, in the readers mind, that he is ashamed of being Mr Hyde, of what he has through and is still doing as Mr Hyde and that both of these irreputable things are making him happy.not truly one, but truly two.This does not reveal duality within the story, rather in the themes of the novella. It indicates the views of Dr Jekyll that in one man, there is both good and evil, one of the themes. Jekyll describes how good and evil are different parts of the soul, and that good conquers evil in a raging war within the soul, and that is what makes a man good. blood-red as I was with hope and triumph, to gage in my new shapeAs this quote conveys, Stevenson has written a bout how someone can be disposed to drugs. It shows that even someone of high stature can become addicted, in this case Dr Jekyll. Jekyll is addicted to how he can do what he wants as Mr Hyde, without losing any of his own stature, rather than do the respectable things he would have to do as himself to be happy. It reveals duality in the feature that a respectable gentleman such as Jekyll can be addicted to the painful pangs and sickness the mixture makes him feel, whilst turning into Hyde.Edward Hyde is often visualised animal-like.like a monkey jumped up from among the chemicals.This quote makes the reader imagine a monkey like creature leap up upon hearing Poole, Jekylls butler, culmination towards Jekylls cabinet. It creates the picture of Hyde being downhearted, dumpy, and snake-haired and as having very long arms, whilst demo duality since Hyde is a man not a monkey.The other snarled loudly into a savage laughIn this quote the adjective snarled gives the come across of Hyde as a savage beast, again being portrayed as some sort of animal. It likewise conveys how Hyde is an evil person, since someone who is portrayed as being a savage cannot be any good, and this would have been the view of people in Victorian England. Stevenson has used language to paint a picture of what Hyde might look like in the readers mind.so evil-looking that it brought out the sweat on me like running.This reference, again, allows the reader to imagine what Hyde looks like. It conveys how the other characters react to Hyde, that they all feel an air of deformity whenever they see him or speak to him, and that he looks so ugly, so mean that they feel nervous around him.All of the latter leash quotes show duality since Hyde is portrayed as being a small and ugly man with the impression of being perverted somewhere on his body. He is also conveyed as a mean, evil person via the descriptive language used by Stevenson. This is in contrast to Jekyll, since Jekyll is a pr ize gentleman and doctor of chemistry, who is regularly invited to dinner parties hosted by other well respected people in society. He is also taller, thinner and older than Hyde.All of the characters who learn Hyde in the novella seem to act in the same way towards him. This conveys to the reader just how unlikeable Hyde is. This is important to the story because it shows how everybody cerebrates him an evil man. It helps show the duality between Jekyll and Hyde.However, it isnt just the characters that show duality within Stevensons Dr Jekyll and Mr Hyde. It is also revealed in the settings the weather and the buildings and also in the storey structure.The doorneither bell nor knocker, was blistered and distained. Tramps slouchedThis quote portrays the quality of the door that Hyde uses to enter Dr Jekylls house and grounds. This is in contrast to the front of Jekylls housewhich wore a great air of wealth and comfortThis portrays an part of what Jekylls house looks like from the front a grand house whose proprietor is wealthy and of a high companionable class.The latter quote also shows duality with Hydes house in Soho.showed him a raunchy channelThis quote portrays what kind of area Hydes house is in. In the Victorian era, Soho was distress stricken and luxuriant of harlotry, although there is no indication that Hyde was into prostitution and gambling (other than Jekyll turning into Hyde because doing respectable things did not make him happy). It shows the difference between Jekylls big, respectable house in a respectable of London and Hydes unconsolable flat on a contaminated street in the centre of London.An tusk faced and silvery haired womanThis quote describes the Soho house land wench (or Hydes landlady). When the reader reads this they simulate she is a nice friendly woman. HoweverShe had a smooth face, smoothed by hypocracyshows duality in contrast with the quote before. It shows how a nice old lady may look nice but in fact can be evil, someone who doesnt like herself. I say evil because later in the chapter The Carew Murder Case she is excited and captivated by the idea of Hyde being in trouble with the police.Hydes house in Soho is, to Uttersons surprise, well furnished.furnished with highlife and good tasteThis conveys duality with how the house looks on the outside. With Soho being a satiny area in Victorian England, and the street being described as dingy, the reader first imagines a poor, poverty filled room, not a luxury, well furnished house.London is also shown in a dual nature.down a by street in a worry quarter of London. The street was small and what is called quiet.This quote shows duality in how although a street is in a nimble area of London, off a busy main street it is actually very quiet (it would be expected to be busy if its off a main street).Stevenson has even included duality in the weather.cool and a teeny-weeny damp, and full with premature twilight,still glinting with sunset.T his quote conveys duality to the reader since Jekylls courtyard is described at the beginning of the quote that it is cold and looks as though it is around the time frame of dusk. However, the later half of the quote explains, it is in fact still sunny (nearing sunset) and so in theory Jekylls courtyard should be quite light.A murk trilled over the city early part of the night was cloudless.This reveals duality because it shows how the night was cloudless, until the indistinctness came in. the adjective rolled gives the impression that the fog came swiftly, rather than slowly.About nine in the morning number of degrees and hues of twilight aphotic like the back end of eventideThis quote conveys to the reader that whatever time of day it is in Soho, it still looks like its dark, like it is night. This quote shows the duality of the weather by giving the time of day and describing what it looked like. The fog described is more likely to be smog from the factories, since the nove lla is set in the Victorian times. However, it does delineate an eerie effect on the discover conjured in the readers mind, would have made them think something sinister was about to happen.There are many locked doors in Stevensons novella. This symbolises how confining the story is, Utterson hypothetically being halt solving the mystery of Jekyll and Hyde, by doors not able to be opened until another section of the mystery is found, and the actual looked doors that Jekyll shuts himself up behind.The story structure also shows duality since in the first seven chapters the annals is third person.resumed the lawyer.This shows the third person communicative structure of The Last Night. However, the last two chapters are written in first person, Dr Lanyons Narrative is written by Lanyon from his point of view and tells of what he knows about Jekyll and Hyde, and explains the cause of his death. The last chapter is also in first person, however this is from the spot of Dr Jekyll himself, who explains everything that had happened.I rose from my placeThese show duality because the first seven chapters, although written in third person, are all about Utterson and what he does to try and extend the mystery between Jekyll and Hyde. They also show Uttersons thoughts and feelings.The chapters are all set to follow what happens to Utterson and the titles are all to do with what happens within the chapter itself (and give a pool stick to what the chapter is about). The last two are in the order they are because that way Lanyon doesnt repeat what the reader knows from reading Jekylls chapter, if they were the other way around.In this look for I have shown how Robert Louis Stevenson has presented the theme of duality in his novella Dr Jekyll and Mr Hyde. I have achieved this by analysing the language of the text that describes the characters, weather, buildings and the narrative structure.